Focus on your customers and clients in everything you do. You must run a customer focused business.
Be future orientated. No business can afford to stagnate, you must have an eye on the future. Clearly communicate your long terms aims and objectives to everyone within the business.
Innovate, innovate, innovate… Your competitive advantage depends upon your ability to be more innovative and creative than your competitors.
Focus on improving quality. Again your ability to compete will be determined by the quality of your products and services. That includes the quality of your customer service functions.
Seek rapid accurate feedback. Social media offers us multiple opportunities to get to know what our prospects and customers think about us. Pay attention, engage and respond in a honest and timely manner.
Be flexible agile and efficient. Today’s customers have high expectations of us. The digital age offers us the opportunity to respond quickly and efficiently. The more efficient you can be the more business you’ll get and the more profit you’ll enjoy.
Add value to your products and services. Clients and customers have lots of choice. To gain new business and to retain valuable customers you need to add more value than your closest competitors.
Build teams not bureaucracies. Empower your people to make decisions. Encourage leadership and encourage team work.
Continuous learning is essential for any business to grow. Developing new skills, new techniques and systems will motivate your staff and keep your business at the forefront of your chosen market.
Do it now and set challenging deadlines. As mentioned earlier, your customers expect an immediate response. Encourage your people to act quickly and ensure that all objectives include a challenging deadline.